World Class Brand. World Class Franchise & Automotive Training.
For over 60 years, AAMCO has continuously earned a reputation for being the industry’s technical experts. Maintaining our well-earned position means investing in the best franchise training and support in the automotive repair business. In fact, training tops the list of our leadership team’s priorities for franchisee success.
From new hybrids to second generation electric vehicles, complex car care is the future. As today’s cars become more technical, AAMCO is ready for this radical shift in automotive repair.
AAMCO University
While we don’t require that our owners have automotive experience before partnering with us, they will know the second they walk through the doors of AAMCO University that we take our training seriously.

Our top-of-the-line programs and equipment have provided consistent benefit to franchisees, staff, and loyal customers who trust the AAMCO name like no other in the automotive world. Franchise owners can work with our expert instructors in more than 300 courses, ranging from basic shop safety to master-level diagnostics, transmission rebuilding, and electric and hybrid vehicle repair. These modules are offered in classroom, online, and interactive settings.

Elite Franchisee Education
AAMCO University is recognized by the Learning Elite Top 100, providing AAMCO Center owners and their technicians more than 300 hours of classes at our state-of-the-art training facility. Here’s a basic overview of what you’ll learn:
Customer Care
From first contact to vehicle delivery, franchisees become experts at ensuring lasting and positive experiences for customers. You’ll gain a positive reputation you can leverage for word-of-mouth and future sales.
Key Performance Indicators
It’s important to be able to analyze your business and identify areas where you can grow and improve. We will help you understand the key metrics that drive your business and how to interpret the data.
Center Growth Strategies
Explore short-term and long-term plans for expanding your customer base and offering additional services to drive repeat business. Special attention is given to pooled promotional advertising opportunities and marketing to existing customers to serve their scheduled maintenance needs.
Quality Control
Learn how to work with key team members to solve challenges related to parts, production, and workflow. This isn’t a theoretical exercise. We’ll play out common scenarios you can expect as a business owner.
Utilizing Business Networks
Discuss opportunities for building and maintaining community ties and the effect these relationships can have on the top and bottom line.
Leadership
Study ways to build and enhance leadership skills, which will help you build a more cohesive team, create attractive career paths for your employees, and retain valuable team members.
Hire, Train, and Retain High-Tech Employees
AAMCO University offers courses for general technicians, certified technicians, master certified diagnosticians, repair technicians, master transmission rebuilders, center service managers, and general managers. AAMCO University also gives you the competitive advantage for attracting the best technicians in your area. Our technicians get training opportunities that help them build state-of-the-art skills, making them a tremendous asset for AAMCO franchise owners and for customers around the country.
“I am a technician, and one of the things that a technician is looking for in a place of work is someone that’s going to take care of them, train them, and provide opportunities for the future,” says Bruce Chidsey. “There is real value in working for a company that combines the strength and resources of a major brand with a commitment to the professional development of its employees.”