The Best Technology Tools in The Automotive Industry
Technology is at the core of the AAMCO franchise business model. AAMCO franchise owners and their technicians are the most well trained in the industry. Our franchise technology helps AAMCO owners run sustainable, scalable, and profitable businesses.
A 21st-century business owner needs 21st-century tools to remain competitive, profitable, and successful over the long term. While AAMCO has remained the worldwide leader in transmission repair for more than six decades, the AAMCO executive team has made significant investments in new technology to ensure that the next 60 years are even brighter.
Over the years, the AAMCO team has focused on delivering technologies that will improve the in-store customer experience, drive more sales, and make the day-to-day operations of an AAMCO franchise easier than ever before.
The ability to identify necessary investments to increase system-wide sales and win a new generation of customers stems straight from our executive team. The AAMCO executive team has significant experience as franchise owners. They know first-hand which initiatives will drive profitability for our franchisees.
Technology Goals: Increase Profits. Simplify. Win.
Here are three franchise technology initiatives that AAMCO has launched that are designed to increase profitability, make the business model easier to run, plus win and retain new customers:
AAMCO Is Winning the Internet
The internet is arguably the most important asset to a new franchise owner. Customers are constantly researching which brands are worthy of their purchase. In the case of the auto repair industry, it is essential to build an online reputation for a positive customer experience. To remain a vital, competitive, and relevant brand, AAMCO has devised a strategy to win every step of the online experience – from attracting customers in organic searches to reviews after their car has been repaired.
This is how AAMCO earns customers’ trust and increases our franchise owners’ ability to make sales:
Be available: Every AAMCO franchise has a website that is accessible, easy to understand, and explains our services in detail. New customers can click to request a quote, get directions, and find coupons.
Be relevant: Every AAMCO website is optimized with SEO keywords to ensure that AAMCO franchise owners are easily found by consumers searching for auto repair. If there is an AAMCO center in the area and customers search for auto maintenance, auto repair, or any number of relevant phrases, the local AAMCO franchise ranks well.
Be trustworthy: AAMCO made a significant investment in the solicitation, monitoring, and management of customer feedback via on-line reviews. No matter the review, AAMCO Centers have a blueprint through which they can either thank customers for positive reviews or sincerely inquire about ways to improve the customer experience.
AAMCO’s Financing Option Simplifies Life
AAMCO is simplifying how customers pay for repairs. Our new national consumer financing platform lets new customers apply for immediate access to credit approval from several financial institutions. Customers fill out information on a website or through a kiosk in an AAMCO center lobby. Customers of varying credit rating scores will find a solution that suits their budgets and eases their financial burden.
AAMCO’S CRM System Increases Franchise Brand Growth
AAMCO is partnered with Salesforce, which delivers cloud-based customer relationship management (CRM) software. Working together, we created an industry leading CRM for the AAMCO franchise network. AAMCO also rolled out a platform within the CRM to improve the level of support that franchise owners receive. For the first time, AAMCO franchise owners can have access to the entirety of their support network. They can see operations, marketing, accounting, and more. A real-time log records support calls so that the executive team can have visibility and be accountable to AAMCO franchise owners.
The robust CRM also provides dashboards that empower franchise owners to measure their in-store sales performance. They can compare their performance against that of their regional peers or across the entire AAMCO franchise system. A franchisee can tap into to the executive-class analytics and up-to-the-minute data in AAMCO’s mobile app. Franchisees get visibility and transparency to their business data, from anywhere in the world.
AAMCO started a partnership with ALLDATA and AutoZone, two giant brands in the automotive industry to design a best-in-class Point of Sale (POS) system called AAMCO Management System (AMS).
