Iconic transmission franchise is focused on winning electric and hybrid vehicle repair
For more than 50 years, millions of American car owners have trusted AAMCO to repair their transmissions. The brand’s ability to fix the most complicated part of the vehicle has established AAMCO as the worldwide leader in transmission repair. Now, as the auto industry moves toward hybrids and electric vehicles, AAMCO is taking steps to become the go-to brand for fixing this new generation of vehicles— which are more complicated and technologically enhanced than the vehicles of 1957.
It matters that AAMCO is planning for the future
Electric cars and hybrids are winning a large market share among auto buyers. According to Hybrid Cars, there are 4 million on the road, and this number is poised to go up. A new AAA survey reports that 20% of car owners want to buy an electric car or a hybrid in the future, citing environmental accountability and better gas mileage among their reasons.
With all major car manufacturers fully committed to producing hybrids and electric cars, the demand to repair these vehicles once their dealership warranties expire is going to skyrocket. This is where AAMCO excels.
“AAMCO is poised to dominate complicated repairs on electric and hybrid vehicles,” says Jim Gregory, CEO of AAMCO. “We’ve ramped up our training platform to educate our owners and their technicians on how to safely fix these cars with confidence and expertise. This is a growing segment of auto repair, and we’re the only brand with the brand recognition, training infrastructure and ongoing support to win an outsize market share of the electric and hybrid auto repair market.”
Unlike hybrids, which have transmissions that operate in much the same way as those in traditional cars, the biggest obstacle in fixing electric cars is changing the battery. In the Chevy Bolt, for instance, one of the most popular electric vehicles on the road, a new battery will cost upwards of $4,000. More importantly, installing a new battery is too dangerous to do at home or at your typical auto repair shop. Doing it safely requires a significant amount of training.
This is why AAMCO invested in expanding the brand’s state-of-the-art training facility, AAMCO University, to include electric and hybrid vehicles. AAMCO purchased electric and hybrid vehicles and drove them to several markets across the United States, where the brand trained hundreds of AAMCO technicians on how to change the batteries on these vehicles safely and with the expertise for which the brand is known.
AAMCO’s plan to offer repair of electric and hybrid vehicles also is a recruitment tool to attract the best and brightest technicians to work for AAMCO franchise owners.
“If the industry is moving toward electric and hybrid vehicles, as a technician, you want to work for a brand that is prepared to take that on,” Gregory says. “We’re going to leverage our significant reputation as the brand that specializes in complex car repair into capturing a new generation of consumers, who own cars that are more complicated and require more expertise to fix.”
Bring the iconic transmission franchise to your community
With nearly 650 centers across North America, AAMCO is actively seeking single- and multi-unit operators who are passionate about the brand and committed to providing the highest-quality service. Interested candidates should have a minimum net worth of $250,000 and liquid assets of at least $65,000 per unit. Depending on the real estate site selected, franchisees can expect the total investment to be $226,300 to $333,500, with a $39,500 initial franchise fee. Reduced franchise fees are available for honorably discharged veterans.
For in-depth details about the AAMCO franchise opportunity, request a copy of our free franchise report.
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