Is AAMCO a Good Franchise to Buy?
AAMCO has been the largest, top-rated worldwide leader in transmission repairs. Since 1962, we have serviced more than 45 million vehicles in North America. As an iconic brand that people know and trust, we are positioned for continued growth in the auto repair market.
In a recent survey conducted by a hired marketing firm, 92 percent of people surveyed recognized us as the leading brand for transmission repair. Extensive marketing campaigns like our “Double-A-BEEP-BEEP-M-C-O” commercials have, over the past 60 years, helped us build and maintain customer trust and loyalty. The level of service we deliver to customers and to our franchise owners is another reason for AAMCO’s consistent success as an auto repair franchise.
If you are considering auto repair franchises, here are five reasons you should franchise with AAMCO:
Automotive Repair Industry
The general automotive repair market generates $81.7 billion a year in sales, according to IBISWorld’s “Auto Mechanics in the U.S.” market research report. Our strong presence in this market has garnered the attention of publications like Entrepreneur magazine, which has consistently ranked us as a top choice in its annual Franchise 500 rankings of franchise opportunities.
Brand Awareness and Trust
AAMCO is one of the best-known auto repair franchises in the world, and our franchisees benefit from the recognition and trust that comes from decades of success in the industry serving millions of customers.
Our commitment to advertising early in our franchise’s history helped our brand become a household name. AAMCO’s “Double-A-BEEP-BEEP-M-C-O” campaign helped make us one of the most enduring brand signatures in the history of advertising. We were among the first advertisers to use humor and celebrities in television commercials, and our advertising strategies continue to evolve.
Multiple Revenue Steams
Until 2004, our focus was exclusively on transmission repair, an area of car service that still accounts for 70 percent of our business revenue, according to internal data. With the introduction of Total Car Care, which provides customers with comprehensive car repairs, we are experiencing remarkable changes. In 2014, 60 percent of our customers visited us for Total Car Care, and we expect that number to rise as we continue to advertise in national and local markets.We’ve leveraged our expertise in transmission work to promote our Total Car Care service, and we believe by doing so we can win a significant piece of the overall market share.
Training and Support
Our state-of-the-art training facility in Newnan, Georgia, offers more than 300 interactive courses through an online learning management system. Lectures and hands-on instruction delivered in a state-of-the-art, theater-style classroom and our on-site, full-service AAMCO center allow us to deliver the specialized training and operational support AAMCO franchisees and technicians need. Our facility also features “distance learning” through webcasts of previous classes and how-to videos that are accessible at any time. This means AAMCO franchisees and employees can access the information they need from any location, 24 hours a day.
National Fleet Programs
For more than 30 years, AAMCO’s National Accounts program has helped establish relationships with large businesses that have fleets of vehicles to maintain. The relationships drive traffic and significant revenue to franchisees.
Now that we’ve entered the Total Car Care market, we are leveraging our expertise in transmission repair to step up our service to our fleet customers so they come to us for the maintenance their fleet vehicles need on a day-to-day basis. We have agreements with national companies that own or lease fleet vehicles — when these vehicles need service, drivers are directed to a nearby AAMCO franchise location. AAMCO bills the national account customer and pays the franchisee for the work.
AAMCO Franchise Opportunity
AAMCO is a well-known automotive franchise specializing in car repair, especially transmissions. People trust them for their expertise in complex car repairs. AAMCO’s successful business model, along with training and support, gives franchisees a profitable and lasting chance for success.
The widespread national presence of AAMCO franchises underscores the brand’s scale and universal appeal. AAMCO is the top leader in transmission repair franchises. They prioritize customer trust, strategic marketing, and strong support for franchisees.
To learn more about starting a successful transmission repair franchise, request a free franchise information report.
