Iconic transmission franchise’s new customer relationship management platform enhances customer experience with mobile technology
Iconic transmission franchise AAMCO recently announced it has selected AutoPoint, a Solera company, to help strengthen its customer lifetime value and loyalty system-wide through its leading customer relationship management (CRM) program. AutoPoint is an industry leader in automotive-related marketing, customer retention and service solutions.
As part of the partnership, AAMCO’s franchise owners will have the ability to send a suite of data-driven communications to their customers through the current point-of-sale (POS) system over the lifetime of the customer’s vehicle. The platform will also offer a robust dashboard with reporting and insights on key customer metrics, response rates and overall marketing campaign performance. Furthermore, in collaboration with AutoPoint, AAMCO has developed a mobile app called “My AAMCO Garage.” The mobile app will sync directly with the CRM platform to provide customers with information on their vehicle’s repair history, special offers and push notifications for reminders of future services at their local AAMCO location. “My AAMCO Garage” will also provide “real time” updates, via push notifications, on the status of their car’s service. AAMCO is the first aftermarket auto repair chain to offer this technology to their customers.
“Repeat business is the lifeblood of any retailer, and AutoPoint’s enterprise platform provides AAMCO with a highly trackable and effective means of delivering customized messages to a franchise owner’s existing customer base,” says Rob Rajkowski, COO of AAMCO Transmission, Inc. “The new CRM platform and mobile app are important tools for building lifetime customer loyalty and reaching consumers where they live, work and play.”
AAMCO franchise owners who decide to opt-in to AutoPoint services, will also be able to leverage the AutoPoint call center, which follows up with customers within 24 hours of their visit to their local AAMCO center.
“AutoPoint was designed to fill a critical void in the automotive industry. Combined with our companies’ capabilities, it will provide a powerful, cohesive platform to enrich existing customer relationships,” says Rich Holland, co-managing director of Solera’s North American operations. “The CRM program will not only help AAMCO’s franchise owners manage their customer relationships, but it will also further help customer satisfaction and profits.”
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For more than 50 years, AAMCO’s network of locally-owned and independently-operated automotive service centers have employed the latest technology. Expert technicians diagnose a repair, fix it right the first time and back it with a nationwide warranty. Known as the world’s leading transmission expert, the company has evolved into a total car care brand that provides a variety of services, including brake repair, tune-ups, shocks and struts, routine maintenance and more. AAMCO was recently named to Entrepreneur’s 2016 Franchise 500®, ranking at the top of the transmission repair category. Based on network size, growth rate and financial strength, the brand also earned a spot on Entrepreneur’s “Best of the Best” list.
With nearly 650 centers across North America, AAMCO is actively seeking single- and multi-unit franchisee operators who are passionate about the brand and committed to providing the highest quality service. Interested candidates should have a minimum net worth of $250,000 and liquid assets of at least $65,000 per unit. Depending on the real estate site selected, franchisees can expect the total investment to be approximately $227,400 – $333,000 with a $39,500 initial franchise fee. Reduced franchise fees are available for honorably discharged veterans.
For in-depth details about the AAMCO franchise opportunity, download our free franchise report.